Web Design Project for QIAGEN in Sitecore

Project Overview

As CEO of CartCraft, I led a pivotal web design project for QIAGEN, a renowned Dutch pharmaceutical company, from November 2020 to April 2021. Our goal was to enhance QIAGEN's digital footprint by refining their online platforms using the Sitecore CMS.

Technologies Used

Sitecore CMS

Our primary tool for web content management and delivering a streamlined marketing automation experience

HTML5/CSS/ JavaScript

These core technologies were essential for developing bespoke interactive elements and interfaces

Eloqua

Employed for crafting custom email campaign layouts and scripts, enhancing the effectiveness of marketing efforts. We integrated these forms into the website to enhance customer interaction and streamline data capture

Project Details

Challenges and Solutions

Entering the project, my familiarity with Sitecore was minimal, a significant hurdle given the platform's complexity. However, my extensive background with CMS like WordPress and a robust learning curve enabled me to quickly master Sitecore. Integrating Salesforce forms posed a specific challenge, requiring intricate JavaScript customizations, which I managed to execute flawlessly, ensuring seamle

Project Results and Benefits

This project successfully produced several high-functioning landing pages and sophisticated email layouts that significantly boosted user engagement and client satisfaction. Additionally, the custom HTML banners we created markedly increased the visual appeal and effectiveness of QIAGEN’s online marketing initiatives. https://www.qiagen.com

Visuals and Documentation

The project is documented with screenshots and diagrams that showcase the website enhancements and the detailed design architecture implemented.

www.qiagen.com

Client Testimonial

QIAGEN appreciated the quality of work provided, as reflected in their testimonial

"Lars Henning supported us as a freelance web designer, helping us manage peak workloads and actively assisting in project work. His responsibilities primarily involved creating landing pages in Sitecore, designing email layouts in Eloqua, and developing both static and animated online banners. His deep understanding of CMS systems and expertise in HTML5, CSS, and JavaScript proved invaluable. We found the collaboration extremely pleasant and are thankful for his support."

Yvonne Salaske

Associate Director, Corporate Marketing Design Management, QIAGEN GmbH.

Lessons Learned

This project highlighted the importance of adaptability and rapid skill acquisition. My ability to quickly adapt to new technologies and commit to delivering high-quality outputs was crucial for the project's success.

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